2024 is already at the finish line, and this means that the hottest season for affiliate marketing campaigns has started! There are hundreds of opinions that events no longer influence on the audience, users are bored with sales and it’s better to forget about campaign during this period. But we are ready to prove the opposite and inspire you to profitable campaigns!

As experts, your favorites:

The main heroes for discussion will be: Black Friday, Cyber ​​Monday, Christmas, and New Year’s Eve!

And if you would like to go straight to our expert recommendations, click here!

What affiliate marketing trends should you focus on in 2024? + Black Friday tips

This holiday season, it’s really important for affiliates to focus on new trends in e-commerce, digital platforms, and personalization across all elements of their advertising campaign. Here are some key trends that can be particularly effective:

Preparing for events in advance

This holiday season, it’s really important for affiliates to focus on new trends in e-commerce, digital platforms, and personalization across all elements of their advertising campaign. Here are some key trends that can be particularly effective:

Personalization with AI

Personalization is a key point to stand out during the peak of Black Friday. With the help of AI, you can improve targeting through the user’s behavior, their previous purchases and interests. This allows you to create a higher level of engagement and conversion, because individual preferences significantly affect the increase in sales.

How to prepare your ad campaigns for Black Friday & Christmas? Checklist from iMonetizeIt experts

Firstly, it is worth looking at last year’s campaigns and analyzing their effectiveness. Follow the latest advertising trends and make sure you know what mistakes to avoid this year!

Secondly, don’t forget about creativity and uniqueness! There are several proven ways that can really improve advertising campaigns! Let’s look at the recommendations for this season from key experts in Dating, Sweepstakes and Nutra verticals:

Ivan – BDM of Nutra

  1. Don’t limit yourself to just one approach; test everything in sequence. An agency account isn’t a cure-all—try other types, such as auto-registered, farmed, high-limit accounts, etc.
  2. Make sure to warm up accounts, even if they’re agency accounts. Take your time with it!
  3. Bypass rejections:
Try using catalogs.
Optimize product text and creatives.
Make your creatives stand out.
Create longer videos.
  4. It’s a good idea to test new traffic sources like native ads (you can try MGID or AdsKeeper for Nutra) or create your own websites for SEO.
  5. As for Geos, consider targeting Tier 3 countries, such as those in Africa or Eastern Europe. This way, CPM tends to be more stable compared to Tier 1-2 in Europe. You could also try running traffic to CIS countries like Kazakhstan.
  6. This year, the potency niche has become increasingly challenging to promote in Nutra. I recommend exploring “whiter” niches that can operate effectively without the need for cloaking, such as the rejuvenation niche.

Conclusion

The end of 2024 marks the start of an intensive period in affiliate marketing, where winter holidays and sales, such as Black Friday and Cyber ​​Monday, are powerful drivers for increasing sales and attracting customers. Despite the thoughts about audience fatigue from traditional promotions, we see an opportunity to earn money by following key trends and recommendations.

Key recommendations for successful campaigns include:

  • Early preparation – launching promotions long before Black Friday.
  • Personalization through AI – optimizing advertising to increase engagement and conversion.
  • The popularity of short videos – a format that resonates with a youth audience.
  • Seasonal accents – using thematic elements (colors, stickers) to create a festive atmosphere.
  • Targeting niche platforms – engaging audiences on platforms with less competition.