Digital affiliate marketing is set to grow at a rate of 18.86% per year through 2032. You can get in on the trend now and start making a lot of money from the 83% of brands that rely on it for sales.

But affiliate marketing products are not created equal.

You’ll find certain offers with $1 payouts and others earn the marketer $10, $100 or even $1,000+.

Why sell a low-ticket item when you can make more selling one product versus 100?

We’re going to explain how to find products for affiliate marketing with a focus on those that pay out the most.

What Top Selling Affiliate Products Do Marketers Promote?

It varies. Digital affiliate marketing can include:

  • Software and digital tools 
  • Credit repair services, crypto exchanges 
  • Health, wellness and weight loss
  • Virtually anything

You may receive a 20% commission on affiliate marketing products worth thousands of dollars, but remember that these are one-off payments.

Digital tools and software often pay out:

  • 30% to 50% commission
  • Recurring payments

Which is better?

For many affiliates, they prefer the recurring payments over a single large payout, depending on the value of the commission.

You can often find recurring payments for web hosting, SEO tools, email marketing software and any subscription service.

Finance and investment are two niches that can pay $50 to $500+ per lead or sale. Coaching and consulting leads can also pay up to $2,000+, while real estate can be as much as $5,000+.

If you already have an audience that you can nurture, find an offer that matches their needs and the quality that you want to promote to them.

Do not just pick a high-ticket offer that provides little value, or you risk losing some of your audience in the process.

Types of Affiliate Programs

CPA affiliate marketing is not the only option that you have available. You can also promote:

  • Pay-per-sale
  • Pay-per-lead
  • Pay-per-click
  • Many others

Digital affiliate marketing can also be broken down into payout types. You might receive a one-time payment for affiliate marketing products or recurring payments.

What’s best for your earnings?

You might choose the highest commission affiliate programs, but another marketer may value recurring payments more.

Mix up your offers so that you’re earning from multiple forms of digital affiliate marketing at once.

Some of the many types of programs to consider:

High-ticket vs. low-ticket

You may promote low- or high-ticket items. Most marketers do both. We’ll give you an example:

  • You master how to find high-ticket affiliate products and decide to promote massage chairs.
  • Chairs sell for thousands of dollars and you receive high commissions.

But a lot of consumers do not have the budget for these chairs, so you only sell a handful of them each month.

You might consider adding affiliate marketing products to promote that sell for $10 – $50, that include:

  • Candles
  • Noise machines
  • Apparel
  • Etc.

Augment your commissions with both high and low payout options to pad your earnings.

Recurring commissions vs. one-time payouts

You may find the best affiliate products to sell and they offer a one-off payment for the sale. For example, the massage chair niche is often a single payment out to you. Ten sales may come in this month and zero for the rest of the year.

Payments are high, and sustainability is low.

Someone else pursuing digital affiliate marketing may consider recurring commissions. If a product or service is on a subscription service, you can be paid for the lifetime of the customer.

Marketers will often do this with web hosting recommendations. 

They create a post mentioning their hosting and receive $5 per month for the customer’s lifetime. Tens of thousands of sign-ups can provide the marketer with $50,000+ in recurring revenue.

But the same person may also promote a company that makes websites and will earn a one-off commission on them.

Hybrid models: pay-per-lead and revenue share

Of course, you may also find top-selling affiliate products that offer:

  • Pay-per-lead
  • Revenue share

People purchase these trending affiliate products, and if there’s a recurring payment, you may receive a portion of the revenue. 

You may also find affiliate marketing products that pay for the entirety of the customer’s lifetime value. If they purchase an additional upsell or product based on your initial recommendation, you receive a cut of the revenue.

But it’s not always black and white when choosing offers.

You must choose the affiliate products to sell that fit your own goals and objectives.

Hot Products To Sell In Affiliate Marketing

Choosing your digital affiliate programs carefully is the next step to becoming a marketer. You must create content or pay for leads to make money. Hot products are always go-to options because they have:

  • High demand
  • Lots of sales potential

But once an offer becomes saturated with too many others promoting it, you may want to switch offers. Marketers need to know when it’s time to diversify their offers to continue making money.

Niches where you can make a lot of money include:

Health Supplements

Over 57% of adults age 20 and older have used a dietary supplement in the last 30 days. Health supplements are always trending affiliate products because people want to better themselves.

It’s human nature.

Top-selling affiliate products in this niche are:

  • Weight loss
  • Fat burners
  • Nootropics (brain health)
  • Immune boosters
  • General wellness supplements

You can often promote these digital affiliate programs alongside some of the other niches we’ll recommend, such as fitness equipment or self-development courses.

Every offer is different, but there is even hope of recurring shipments and revenue for you in the long term. People are always buying these types of products, so the demand is almost insatiable.

Self-Development Courses

Self-improvement is a multi-billion-dollar market. We all have something we want to improve about ourselves, both personally and professionally.

Courses and coaching can help us get there.

It’s no surprise, then, that self-development courses are some of the best products for affiliate marketing.

You can find courses related to just about any issue your customers would like to improve, including:

  • Low self-esteem
  • Professional development
  • Productivity
  • Academic courses

Online Dating

Yes, even today, dating is one of the best products for affiliate marketing. Everyone is looking for love. Apps can match them with people who share the same interests and values.

There are many CPA dating offers out there, including affiliate products to sell in markets that are less saturated. 

Paid traffic sources can help affiliates start earning commission right away.

Gaming Gear & Subscriptions

The global gaming market is estimated to be worth almost $455 billion. There’s clearly a demand for gaming-related products. Gear like gaming PCs and consoles, as well as headsets and accessories, are always hot products.

Some sweepstakes CPA offers may also fall under this category.

Many of these products fall under high affiliate marketing, which means higher payouts for you.

You can also find subscription affiliate marketing products in this niche. These offer monthly recurring commissions.

Spirituality & Wellness

Some of the best products for affiliate marketing are wellness-related. Products related to spirituality are also in high demand. 

The wellness market is expected to hit $9 trillion by 2028. People want to take their health into their own hands. 

Whether it’s a yoga program, meditation class or detox program, offers in this category are always hot sellers. And these also tend to be the highest commission affiliate programs.

Food & Drink Subscriptions

One of the top affiliate marketing products right now is food and drink subscriptions. As it turns out, people love having snacks, meals and beverages delivered to their doors.

A wide range of offers can be found in this category:

  • Pre-made food deliveries
  • Meal kits
  • Monthly wine shipments
  • Snack subscriptions
  • Tea and coffee programs
  • Specialized diet subscriptions (keto, paleo, vegan, gluten-free, etc.)

Focus on products that would appeal to your target audience to succeed with this category. For example, meal kits are great for busy people. Wine subscriptions are ideal for high-income markets.

Fitness Equipment & Coaching

Some of the top-selling affiliate products are related to health and fitness. Why? Because people want to lose weight and get fit.

The right equipment or coaches can help them reach their goals.

Just keep in mind that some offers in this category are more popular and have higher conversions than others. But generally, fitness equipment is one of the top, high-affiliate marketing options out there.

Trending affiliate products with high conversions include:

  • Cardio equipment (treadmills or ellipticals)
  • Fitness programs 
  • Membership sites for famous fitness coaches

Equipment brands like Titan, Horizon and Bowflex already have the trust of consumers, so it’s much easier to attract and convert leads.

Be sure to research any affiliate marketing products in this category first to ensure they’re legit and actually deliver results.

Turn Hot Products Into Real Profits

Successful affiliates focus on trendy products for good reason: they sell. High demand makes it easy to convert leads into customers. Pair hot products with effective digital affiliate marketing strategies and you have a winning combination that leads to more sales and more profits.